The GTM GamebyFounderWell· built byBOLD
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The GTM Game master
Player one, ready? What do you want to know about going to market?

What's your next move?

byFounderWell

Answers from real GTM coaches, not generic AI. Ask anything about going to market. Every answer comes from 44 hours of FounderWell coaching sessions, with the exact minute of video that backs it up.

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Choose your level

69 sessions loaded · press / to play

▶ NOW PLAYING★Defending Value Against AI-First Competitors & The "Buying Guide" Strategy★Productizing High-Touch Offers: Demand-Side Positioning & Overcoming Buyer Friction★How to Make Your Product’s Value Impossible to Miss★AI-Powered Features & User Activation: Harnessing Insights to Boost Engagement and Adoption★Demo Less, Close More: How to Stop Feature Dumping and Win Better Deals★Behavioral Alignment: Scaling Adoption by Tapping into Existing Customer Routines★Creating Urgency Without Pressure or Being Salesy★Nine Motions of Shaping Product★Product risk management, Prototype testing strategies & Habit-forming product design★Build High-Converting Lead Magnets & Sales Tools (Without a Dev Team)★SaaS Sales Sneezer Strategy: How to Borrow Trust Instead of Building It From Scratch★Your Sales DNA: Identify What's Helping (and Hurting) Your Deals★Product/Growth UX: Margin Eats Pull: The Anatomy of Monetizable Value.★Your LinkedIn Playbook that Converts: From Random Posts to Pipeline★Product/Growth UX: Monetizable Value, True Demand, and "The Pull"★Building Your AI Sales Brain★Outbound Strategy: Value-First Front-End Offer★The GTF Model (Grip, Traction, Fit) for Validating Real Demand
▶ NOW PLAYING★Defending Value Against AI-First Competitors & The "Buying Guide" Strategy★Productizing High-Touch Offers: Demand-Side Positioning & Overcoming Buyer Friction★How to Make Your Product’s Value Impossible to Miss★AI-Powered Features & User Activation: Harnessing Insights to Boost Engagement and Adoption★Demo Less, Close More: How to Stop Feature Dumping and Win Better Deals★Behavioral Alignment: Scaling Adoption by Tapping into Existing Customer Routines★Creating Urgency Without Pressure or Being Salesy★Nine Motions of Shaping Product★Product risk management, Prototype testing strategies & Habit-forming product design★Build High-Converting Lead Magnets & Sales Tools (Without a Dev Team)★SaaS Sales Sneezer Strategy: How to Borrow Trust Instead of Building It From Scratch★Your Sales DNA: Identify What's Helping (and Hurting) Your Deals★Product/Growth UX: Margin Eats Pull: The Anatomy of Monetizable Value.★Your LinkedIn Playbook that Converts: From Random Posts to Pipeline★Product/Growth UX: Monetizable Value, True Demand, and "The Pull"★Building Your AI Sales Brain★Outbound Strategy: Value-First Front-End Offer★The GTF Model (Grip, Traction, Fit) for Validating Real Demand

Player 1

Select your coach

Every answer comes from their sessions. The game master just finds the exact minute and hands you the next move.

▶ P1Cameron Brown, the volume player at The GTM Game

Outbound

Cameron Brown

The volume player

Outbound
Deliverability
Patience

Runs The GTM Company. Plays outbound like a high-score run: 24 sends per win, and he won't let you press send until your deliverability passes inspection.

Special: 24:1 system

IN 11 SESSIONSAsk Cameron →
▶ P1Drew Williams, demo master at The GTM Game

Sales

Drew Williams

Demo master

Demos
Urgency
Feature dumps

Bans feature dumps on sight. Buyers don't buy because they saw everything; they buy because they saw themselves. Then he makes you pause.

Special: The pause

IN 10 SESSIONSAsk Drew →
▶ P1Joel Smith, level designer at The GTM Game

Product & growth UX

Joel Smith

Level designer

Product UX
Onboarding
New features

Three-time founder. Asks what job your product was hired to do before he lets you bolt on another feature. Draws the map before you play the level.

Special: Jobs to be done

IN 13 SESSIONSAsk Joel →
▶ P1Vanessa Roberts, owns the arcade at The GTM Game

FounderWell

Vanessa Roberts

Owns the arcade

Founder wellness
Exits
Keys

Four-time founder, three exits, resident shrink. Keeps your head in the game when a level gets hard, and reminds you that pausing is part of the run.

Special: Be well, exit well

KEYS: ALL OF THEMFounderWell ↗
▶ P1Marcel Fahle, fixes the machines at The GTM Game

Bold

Marcel Fahle

Fixes the machines

Wrench
Uptime
Sleep

Runs the tech. Built the machine that finds the exact minute of video you need. If a cabinet glitches, he's already inside it with a wrench.

Special: Exact-minute search

WRENCH: ALWAYSBold ↗
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LOCKED

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There's one more player on staff. You know the code. Everybody knows the code.

Real FounderWell coaching sessions. AI can be wrong; the clip is the source.

A note from FounderWellWant this for your own videos?BOLD→